Follow @ProfPJM The Ides of March commemorates one of history’s most famous mutinies: the murder of Julius Caesar at the Roman Senate in 44 B.C. Turning against established leadership is thoroughly covered in Mutiny and Its Bounty: Leadership Lessons from the Age of Discovery, in which authors Patrick J. Murphy and
Advertising used to be simpler. Before the birth of cable television and the Internet, advertisements and commercials were broader entities, built for broader channels. But because we have the ability to be increasingly selective in what we consume, advertisers, marketers, and data collectors also have the ability to increasingly discern
Follow @yaleSCIbooks Alissa Hamilton, author of Squeezed: What You Don’t Know about Orange Juice was featured in a recent article from Men’s Health magazine titled “The Worst Chemicals in Your Food.” While many orange juice brands tout their products as “all natural” and “freshly squeezed” the fruit beverage’s delicious flavor does
When we think about the causes of the Great Recession, the first one that comes to mind is usually the burst housing bubble. But the origins of the recession—and our sluggish recovery from it—go deeper than that. According to Robert D. Atkinson and Stephen J. Ezell, co-authors of Innovation Economics:
What if the constant panic about the rising costs of health care and higher education in America were somewhat unfounded? What would this entail for this country? A giant, collective sigh of relief? This is the premise of famous economist, Willian J. Baumol’s new book, The Cost Disease: Why Computers
What is the future of capitalism in the wake of the Great Recession? Traditional macroeconomic tools have not worked to correct listless economic growth and high unemployment like economists believed they would—and some have blamed this on a fundamental failure in ‘capitalism’ itself. But are there different brands of capitalism
Follow @yaleSCIbooks Merriam Webster defines “natural” as “growing without human care; not cultivated,” but one organization that does not define how the word natural can be used is the Food and Drug Administration. This absence of a definition in the food industry is at the heart of Alissa Hamilton’s Squeezed:
Though the curriculum for her book Giving Voice to Values: How to Speak Your Mind When You Know What’s Right was developed over years of teaching and experience, Mary C. Gentile’s work is never done—and the recent paperback release of Giving Voice to Values speaks to its continued relevance. If
Once upon a time, bookstores were made of bricks and mortar, books came from pulverized trees, and this blog post, if it existed, would have appeared in a newsletter delivered to your mailbox. Sounds crazy, doesn’t it? The music industry similarly thought along these lines before the term “mp3” entered
Sarah Underwood— For me, there are two outstanding features of Dillon, South Carolina. One is that savvy out-of-staters like me drive several miles below the speed limit. The other is the South-of-the-Border theme park. Nearly every summer of my life, my family drove from Northern Virginia to Myrtle Beach, South