Tag advertising

You Will Like This: Online Ads and The Daily You

Advertising used to be simpler. Before the birth of cable television and the Internet, advertisements and commercials were broader entities, built for broader channels. But because we have the ability to be increasingly selective in what we consume, advertisers, marketers, and data collectors also have the ability to increasingly discern

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Yale Gives Richard Lewis Hell

The all-new Yale Book of Quotations attributes to Richard Lewis the expression, “the (blank) from hell,” as in “I had a date from hell.” Asked how he felt these years after he created a phrase that is an integral part of daily vernacular and advertising jargon, Lewis uncharacteristically said, “I’m

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