Tag marketing

The Death of Entrepreneurship Is Greatly Exaggerated

Scott A. Shane— We Americans aren’t creating new businesses with employees at the rate we once did. The formation of new employers has fallen below its replacement rate and many policymakers and pundits have become worried. Lesser entrepreneurship would mean a more rigid economy, less able to respond to shocks.

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A Frog Slowly Boiled

Joseph Turow— It’s said that a frog placed in a boiling pot of water will escape, but if the water is slowly heated the frog will habituate and eventually die. Although scientists dispute the accuracy of this statement, no one in the audience of marketers objected—or even said it was

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The Legacy of Jane Austen and the Industry of “Jane Austen”

Fiona Stafford– When Jane Austen spoke of being “in love with” Clarkson, in a private letter of 1813, she was referring to the indefatigable antislavery campaigner Thomas Clarkson and his splendid History, which charted the progress of the abolitionist movement. Two hundred years later, the name of Clarkson would be

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Globalizing Major League Baseball

Posted by Alan Klein, author of the newly published GROWING THE GAME: The Globalization of Major League Baseball. For Major League Baseball (MLB), globalization is an important way of staving off a serious decline at its core.  Despite having set records in attendance and revenue figures, as well as posting

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Yale Gives Richard Lewis Hell

The all-new Yale Book of Quotations attributes to Richard Lewis the expression, “the (blank) from hell,” as in “I had a date from hell.” Asked how he felt these years after he created a phrase that is an integral part of daily vernacular and advertising jargon, Lewis uncharacteristically said, “I’m

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