Advertising used to be simpler. Before the birth of cable television and the Internet, advertisements and commercials were broader entities, built for broader channels. But because we have the ability to be increasingly selective in what we consume, advertisers, marketers, and data collectors also have the ability to increasingly discern
When researchers communicate their findings, it’s not just the math and science that they should be concerned about—it’s also the art that counts. More specifically, the graphics that visually represent scientific data and concepts play a crucial role in clarifying or strengthening an argument, as Felice C. Frankel and Angela
Why aren’t more people outside the scientific community engaged with the developments of science and engineering? Perhaps, as Felice Frankel suggests, it has something to do with the way scientists communicate their ideas. Frankel, along with co-author Angela DePace, recently wrote Visual Strategies: A Practical Guide to Graphics for Scientists